Building the content foundations of a category leader
When I started working with Maze, they were still a small user testing platform. I was their first content writer. Working closely with the Head of Content, we built the foundations for SEO to become one of Maze’s top performing marketing channels just as its product really started taking off.
I wrote Maze’s first articles and guides on usability testing and product discovery, many of which became high-ranking content pillars. I also created thought leadership content, including an interview article + video with renowned designer Pablo Stanley that became one of Maze’s top performing pieces.
Results
