Co-marketing with a SaaS giant
Typeform was launching a product integration with Mailchimp and wanted to make a big splash. As content lead on the project, my job was to tell an impactful story about the integration featuring a real customer, and identify other ways to make the most of our marketing collab with Mailchimp.
Getting prime coverage on Mailchimp’s site
I found someone using the integration to get leads for their coworking space at an industry event, and we made a video about them. We ran a case study split across both the Mailchimp and Typeform sites. Mailchimp were so impressed with the quality, they put our article on the front page of their famous content hub for a month. I also used the opportunity to interview Mailchimp’s content lead, which became one of Typeform’s top thought leadership pieces.
Results
