Fun brand persona, serious impact
Camping is a B2B video strategy & production agency that works with tech scaleups. They wanted their brand to transmit the warm, human approach they take to making videos and collaborating with clients—while also demonstrating their relentless focus on creating proper business impact.
Repositioning around the results
I repositioned Camping’s messaging to focus on helping businesses become category leaders—a key priority for their B2B SaaS clients. I also made data and metrics a central part of their narrative, combining an easy-going tone of voice with bold statements about ROI and growth.
Results
Sharper messaging = better clients
After revamping Camping's website and sales narrative, they started to attract bigger clients in line with their ICP much more consistently.
