Collaborating with a design legend
Typeform had secured a collaboration with HeyStudio’s Veronica Fuerte: an icon of the European design scene. My job was to define how to make the most of this opportunity by creating something featuring Veronica that would position Typeform as thought leaders in design-led thinking.
I came up with the 'design tips for non-designers' concept to give the video broad appeal beyond the design world. Then I worked closely with Veronica to define the tips and write the script, making quick adjustments during the shoot and operating the autocue. The final video was a big success—each tip was chopped into individual clips, which worked perfectly for social media.
Results
