Redefining the future of urban mobility
Having previously not given much thought to their brand, ElectricFeel needed a rebrand to stand out in the crowded e-mobility space. They also wanted to use this opportunity to double down on their most promising persona: government transport operators that wanted to set up fleets of e-bikes in their cities. I was brought in to define the messaging part of their new brand.
From scrappy startup to seasoned operator
Collaborating with the design agency Firma, I created the tagline ‘Transforming cities together’—adding an inspirational layer to their technical, product-focused messaging. I also helped overhaul the messaging on their website, rebuilding and rewriting each page from scratch. The new brand helped ElectricFeel compete on deals against their competitors—much larger companies—by elevating their image from scrappy startup to seasoned operator.
