Building a bold brand voice from day one
I joined Oliva as part of the founding team with Javier Suarez (Founder of TravelPerk) and Sançar Sahin (VP of Marketing at Hotjar). For 4 years, I owned everything related to messaging and content: value proposition, product positioning, sales narrative, tagline, voice & tone, web copy, LinkedIn, brand campaigns, content marketing—even UX/product copy. I set up the fundamentals in each area, then handed over a blueprint for colleagues, freelancers, and direct reports to follow. This meant I could focus on the big stuff: homepages, sales decks, new product positioning, etc.
Adapting with an evolving market & product
Distilling all the work I did at Oliva into a portfolio project is not easy. Like most startups, Oliva went through several phases searching for product-market fit: B2C therapy service, B2B mental health support, therapy & professional coaching platform, and finally shifting towards L&D. My job was to make sense of these pivots and position Oliva's new products as part of a coherent, compelling narrative in a changing market.
A unique, confident brand that punched above its weight
Despite being a new company with a tiny headcount, we were able to work with huge brands like Revolut, Spotify, Scopely, and Aesop—who explicitly cited 'brand alignment' as a key reason for choosing us, and thought we were a way more established company because of our brand.
