Oliva

Life doesn't stop at work

Campaign
Copy
Project Lead
Brand Strategy

Crushing taboos with dirty nappies

Oliva (B2B mental wellbeing platform) wanted to stand out from the noise on Mental Health Awareness Week. I decided to focus on big, relatable life events that employees have to juggle with work. After landing on ‘Life doesn’t stop at work’ as the key message, I developed the image concepts with a designer and co-directed the photoshoot.

The campaign blew up on LinkedIn, generating hundreds of reactions and impressions. A LinkedIn Ads staff member featured our campaign in an official post, and we ended up adapting Oliva’s homepage hero section to feature the campaign messaging & images.

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